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Marketing to Doctors
Some statistics:
Over 100,000 Drug Reps in the
U.S. are working full time selling convincing doctors to prescribe
the newest and most expensive drugs.
The number of drug reps has
more than doubles in the past ten years.
We have approximately 300,000
office-based physicians in the United States.
That's 1 Drug Company
Representative for every 3 doctors.
The job of the Drug Rep is to
get the doctor to prescribe "their drug".
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